In the music video Bruno Mars is living the dream that many imagine when they think of Las Vegas, or as it unofficially also known as, “Sin City” where “What happens in Vegas, stays in Vegas.” It is a dream of unbridled opulence and excess, an invitation to a never-ending party, a luxurious experience for those consumers with increased wealth ( Yeoman and McMahon-Beattie, 2018).
In his music video, “24K Magic,” Popstar Bruno Mars arrives in Las Vegas via private jet, stays in luxurious resorts, parties in nightclubs, gambles in opulence and even rides a jet ski across the Bellagio fountains, all while surrounded by beautiful women. The full terms of this licence may be seen at Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. This article is published under the Creative Commons Attribution (CC BY 4.0) licence. Copyright © 2018, Brendan Richard License
